Embodied Executive Coaching for Conscious, Purpose-Led Leadership
Leadership That Begins in the Body: Transformative, Brain-Based, Somatic Exec Coaching
Alison offers a science-backed, nervous system-focused, and wisdom-centered approach to executive coaching that harnesses the BTX® Method to help her clients transform their emotional states, mindsets, and habits—and break through persistent patterns that sabotage and diminish their leadership potential—and so evolve into the leader they know they are meant to be.
Alison helps purpose-driven executives and change-makers worldwide develop nervous system mastery, deep wellsprings of resilience, and conscious leadership strategies that improve their performance and enable them to have a lasting, positive impact on their teams, workplace culture, organization, and industry/system.
In between sessions, through WhatsApp communication, Alison supports her clients in developing at their own pace, sensing when to challenge them to lean into discomfort or overcome avoidance, and when to offer deep listening, compassion, and resourcing.
Alison is dedicated to guiding and empowering her executive clients to connect with their innate wisdom, find and express their leadership, and envision and realize what is possible as a conscious and transformational leader.





Work With Alison McAulay
Alison is a seasoned executive coach and conscious leadership development expert, working with entrepreneurs, solopreneurs, and changemakers, as well as leaders from companies such as Sygenta and Zalando. Alison supports executives worldwide in becoming more self-aware, emotionally regulated, relational, purposeful, resilient, adaptive, and effective.
She is the co-founder of global leadership consultancy Switch On Leadership (SOL), which works with Fortune 500 companies and major institutions on transformational leadership development programs and journeys, teamwork interventions, transformative innovation programs, and systemic change initiatives.
Alison is the co-creator of BTX®, a proprietary brain-based method for driving lasting, positive change in individuals, teams, organizations, and systems. The latest brain and behavior science, nervous system practices, and somatic, trauma-based therapies underpin BTX®.
Alison is also an embodied transformation coach, trauma-informed therapist (EMDR and biodynamic craniosacral therapy), and a meditation and nervous system teacher.


"Our minds are only as useful as our hearts are whole."
Transform How You Lead & Who You Are: What Clients Say
I was blown away by the alchemy of this process.
Entrepreneur & Author
I love that we don’t talk about anything unnecessary.
Community Generator
The sessions were very powerful. Deeply clearing and on a level I haven’t been to before.
CEO & Mother
